CMA Testing & CMA+ were honored to be an exhibitor and connect with so many top toy manufacturers and industry partners. We understand that meeting international testing standards is key to bringing high-quality toys to consumers around the world. We provide comprehensive and professional toy testing solutions, including:

• Japan: Japan Food Sanitation Law (JFSL), ST2025
• EU: EN71, EN62115, EMC, REACH, RoHS
• US: CPSIA, CPSC, ASTM F963
• China: CCC (GB6675)
• Australia/New Zealand: AS/NZS ISO8124
• Canada: Canadian Consumer Product Safety Act (CCPSA)
• Brazil: Inmetro (NM300)
• Mexico: NOM-252, NOM-015
• Argentina: S-mark (NM300)
• Saudi Arabia: SASO (SSA1063)
• Gulf Countries: GC Mark (BD-131704-01)

Your products deserve the most rigorous scrutiny. No matter your target market, we can help you navigate the market smoothly.

Have testing needs or questions? Contact us today and let our professional team assist you!

What is Amazon DV (Direct Validation)?

Recently, to ensure product safety and compliance, Amazon has required that all toys category products must undergo Direct Validation (DV) through Amazon-recognized Testing, Inspection and Certification (TIC) bodies. This requirement covers major Amazon sites in the United States, Canada, and Europe.

Under this policy, sellers can no longer upload compliance documents by themselves. Instead, test results are submitted directly to Amazon by TIC laboratories. Failure to complete validation, or results showing non-compliance with Amazon’s policies, may lead to product removal or delisting.

In this high-standard, time-sensitive compliance model, testing services are no longer a “supplementary step,” but a critical process integrated into the entire product launch workflow.

Since Amazon sets strict entry requirements for TIC partners, only laboratories with proven expertise and strong performance capabilities are selected. CMA Testing is proud to be recognized by Amazon as a qualified TIC laboratory to provide DV (Direct Validation) services, a testament to our commitment to compliance excellence and testing quality.

CMA Testing – Your Compliance Partner for Amazon

As an Amazon-recognized TIC laboratory, CMA Testing provides:

• Comprehensive toy compliance testing services across multiple categories
• Global regulatory support, including REACH, RoHS, PFAS, CPSIA, FDA
• One-stop technical documentation support (DoC preparation, labeling review, packaging compliance)
• English test reports fully meeting Amazon’s requirements

Whether you are expanding your Amazon business or preparing to launch new products quickly, CMA Testing is your trusted compliance partner. With our professional and efficient services, we help your products enter the global marketplace safely and swiftly.

At the launch ceremony of the “2025 Guangdong Hong Kong Macao Greater Bay Area New Quality Productivity and High Quality Development Achievement Exhibition”, Luo Baiqiang, Vice President of the Hong Kong Chinese Manufacturers Association and Chairman of CMA Testing, highlighted the technology commercialization platform “CMA+” established by CMA Testing.

💡 CMA+ combines the “Technology Commercialization Platform” and “Going Global Platform” to support enterprise innovation, cultivate innovative talents, and work together with the industry to promote the long-term development of Hong Kong’s high-tech industry.

Please click on the link to view the interview clip

On August 20, the European Chemicals Agency (ECHA) published the updated restriction proposal on PFAS (per- and polyfluoroalkyl substances). The update was prepared by authorities from Denmark, Germany, the Netherlands, Norway, and Sweden, based on the evaluation of over 5,600 scientific and technical comments received during the 2023 consultation.

Key highlights:

• Expanded assessment to 8 additional sectors, including printing, sealing, machinery, certain medical uses, military, explosives, technical textiles, and broader industrial applications.
• Considered alternative restriction options—beyond a full ban—for areas such as manufacturing, transport, electronics & semiconductors, energy, sealing, machinery, and technical textiles.
• The proposal may be further revised based on ECHA committees’ opinions.

This update reflects the EU’s strengthened regulatory approach to PFAS. Companies should closely monitor compliance requirements and prepare for potential substitution measures.

🗓️ Dates: August 28-29, 2025 

📍 Booth: Hall 4, 23 

✨ Join us at Asia’s premier toy expo! Discover our cutting-edge solutions: 

✅ Global compliance consultations 

✅ Toy safety technical deep-dives

 ✅ Exclusive on-site offers 

👉 Facing export challenges? Get live solutions from our experts!

🎁 LIKE & SHARE this post, visit our booth to receive a complimentary “Dr A+ Treasure Pack” including mug lid with coaster, mobile phone lanyard, folding fan and other exquisite gifts!!

Click to learn more: Toy Testing – CMA Testing

On August 14, the “Training and Seminar on Facilitating Heilongjiang’s Premium Products into the Hong Kong Market”, hosted by the Heilongjiang Provincial Department of Commerce and supported by Hong Kong WINGS Future Tech & Trade Co., Ltd., was successfully held in Wan Chai, Hong Kong.

The event brought together representatives from Heilongjiang’s municipalities and enterprises, provincial commerce officials, as well as experts from the Hong Kong WINGS and CMA Testing. Discussions focused on product export certification, logistics, and distribution channels—key concerns for enterprises seeking to expand into Hong Kong and beyond.

Highlights

• Practical Training: WINGS and CMA Testing experts provided in-depth insights into certification processes and market entry requirements, offering clear guidance for Heilongjiang enterprises.
• Interactive Q&A: Local enterprises raised specific challenges in product export, which were addressed on-site by the Hong Kong side with practical solutions.
• Future Outlook: The seminar served not only as a knowledge-sharing platform but also as a bridge to strengthen cooperation between Heilongjiang and the Greater Bay Area.

In his closing remarks, Deputy Director-General Lu Xiangyu emphasized the strategic importance of helping Heilongjiang enterprises “go global,” and encouraged them to leverage Hong Kong’s international platform to further enhance the global influence of Heilongjiang’s premium products.

This event was more than just a seminar—it was a solid step forward in connecting Heilongjiang’s quality products with international markets.

CMA Testing’s CMA+ Technology Commercialization Project Team successfully held a strategic cooperation signing ceremony with the Food and Agriculture Special Task Force of Dadukou District, Chongqing, on August 14, marking a new phase of collaboration in the food and agricultural products industry between the two regions. This cooperation will fully leverage CMA+’s role as a bridge in the Hong Kong market, helping Chongqing’s specialty foods reach the international stage.

During the signing ceremony, CMA+ detailed its professional service system for the entire ecosystem of food exports, including compliance requirements and certification systems for mainland food products entering Hong Kong and global markets. They shared insights into Hong Kong consumers’ preferences and market trends and provided professional advice on how Chongqing Xiaomian brands can precisely position themselves and innovate marketing strategies. Additionally, leveraging its resources in the food technology sector, CMA+ will offer comprehensive support to Chongqing enterprises for technological upgrades and enhancing new quality productivity.

Following the ceremony, six Chongqing Xiaomian enterprises from Dadukou District—Shengshida, Jingguyuan, Yongheji, Xiangliao Food, La Lai Zhu Yi (Spice Enthusiast), and Daoyou Food—were awarded CMA+ Innolife membership certificates, officially taking the first step toward expanding Chongqing Xiaomian into the Hong Kong market.

Next, CMA+ will work closely with the Food and Agriculture Special Task Force of Dadukou District to deepen communication and cooperation, focusing on aligning standards, certification testing, and market channels between Chongqing and Hong Kong’s Xiaomian industries. The two parties will jointly promote the role of the “Dr.A+” Chongqing-Hong Kong Xiaomian Export Service Center, providing enterprises with one-stop services such as Hong Kong market access certification guidance, international marketing planning, and export clearance consulting. This will help Chongqing Xiaomian brands successfully enter the Hong Kong market and expand globally.

This cooperation not only opens new market opportunities for Chongqing Xiaomian but also serves as an important practice in leveraging the complementary strengths and synergistic development of the two regions. CMA Testing and its CMA+ Technology Commercialization Platform look forward to continuing to play the role of a super-connector, helping more high-quality mainland products enter international markets through Hong Kong while offering Hong Kong citizens and global consumers more diverse product and service choices.

On August 14th, CMA Testing and Huazhi Future (Chongqing) Technology Co., Ltd. held a ceremony to award the “CMA+ Chongqing-Hong Kong Overseas Launch Station.” Both parties expressed their commitment to actively promote the deep integration of resources, technologies, and markets between Chongqing and Hong Kong through the “CMA+ Chongqing-Hong Kong Overseas Launch Station,” exploring new channels and models for businesses to expand overseas, and helping more companies achieve high-quality international market access.

This trip to Chongqing marks the beginning of a deeper and broader phase of practical cooperation between the two parties. Significantly, this exchange aims not only to consolidate and deepen cooperation in Hong Kong but also to open up new dimensions of collaboration. CMA Testing and Huazhi Future will explore how to leverage Hong Kong’s unique international presence and bridge-building capabilities to radiate the fruits of their collaboration to a wider region. Both parties agreed to work together to help outstanding enterprises in Chongqing and the southwest region choose Hong Kong as their first international expansion destination. Leveraging CMA Testing’s CMA+ technology commercialization platform and the international network resources, market insights, and professional services of the Chinese Manufacturers’ Association of Hong Kong, combined with Huazhi Future’s advanced AI technology solutions, these enterprises will be provided with efficient market entry strategies, smooth international entry strategies, and smooth international exit strategies, thereby achieving broader market entry strategies and smooth international exit strategies.

CMA Testing and Huazhi Future (Hong Kong) Technology Co., Ltd. have officially signed the “Joint AI Research and Learning Industry Center Strategic Cooperation Framework Agreement,” jointly launching a joint AI application empowerment program for Hong Kong SMEs.

According to the agreement, the two parties will jointly establish the “AI Research and Learning Industry Center” to jointly promote the application of AI technology in Hong Kong SMEs, helping local enterprises accelerate their transition to a new stage of digital and intelligent development.

As Hong Kong’s first collaborative platform focused on AI technology transfer, industry-university-research integration, and enterprise application implementation, the AI R&D Industry Center will integrate technical services, scenario transformation, and capability building, providing SMEs with comprehensive solutions covering AI application development, digital transformation, and talent development.

Going forward, the AI R&D Industry Center will focus on the following key areas, centered around the principles of practicality, replicability, and implementability:

• Provide member companies with plug-and-play AI application solutions and low-code development tools to lower the barrier to entry.
• Organize a diverse range of activities, including technical training, industry seminars, and real-world case studies, to enhance companies’ understanding and mastery of AI.
• Promote the exchange and sharing of AI resources between Hong Kong, the Guangdong-Hong Kong-Macao Greater Bay Area, mainland China, and internationally, creating an open innovation platform for the future.

As early as June 19th, CMA Testing officially signed the “Strategic Cooperation Framework Agreement for the Joint AI Research and Learning Industry Center” with Huazhi Future (Hong Kong) Technology Co., Ltd. The two parties will jointly launch an AI application empowerment program for Hong Kong SMEs.

On August 14th, Mr. Dominic Lam, Chief Operations Officer of CMA Testing; Dr. YK Lau, Director of Commercialization and Business Strategy, and Head of Research and Development, CMA+ Technology; and Ms. Sarah Cui, General Manager of the East China Region, were invited to visit and exchange ideas with Huazhi Future in Chongqing. Mr. Jang Keung, General Manager of Huazhi Future, and Mr. Lo Jan, President of the Overseas Business Unit, warmly welcomed them.

The CMA Testing delegation visited Huazhi Future’s micro-exhibition hall, where they listened to a presentation on its application achievements in AI digital humans, AI education, healthcare, and other fields. They also watched a 4K high-definition video generated using AI technology throughout the entire process, gaining a firsthand understanding of its technological strength and innovative capabilities.

At the symposium, Mr. Jang Keung, General Manager of Huazhi Future, introduced the company’s development history, business layout, and innovative achievements, highlighting vertical application products such as the “Banye AI” office platform and the Huazhi AI search engine. He stated that Huazhi Future’s extensive application system can be combined with CMA Testing’s CMA+ technology commercialization platform and the vast data resources of the Chinese Manufacturers’ Association of Hong Kong and its member companies to enable end-to-end customized AI agent development to meet diverse application needs and promote the deep integration of AI technology with industry scenarios.

Mr. Lo Jan, President of Huazhi Future’s Overseas Business Unit, explained that his company’s independently developed EMAI industrial application agent has achieved significant results in smart marketing, helping companies quickly expand their market and enhance their brand awareness. Currently undergoing small-scale testing in Hong Kong, the product will provide more companies with low-cost new channel expansion solutions and extend their sales chains.

Mr. Dominic Lam stated that Huazhi Future has outstanding advantages in computing power, algorithms, and data, with a clear development path and leading the industry. The two parties have already established a solid cooperative foundation in Hong Kong, and this visit to the headquarters has further strengthened their confidence in the partnership. In the future, the two sides will leverage the resource advantages of the Greater Bay Area and Hong Kong to create even stronger collaborative momentum.

Dr. YK Lau pointed out that the two sides could deepen cooperation in areas such as data interoperability and enterprise digital transformation, promoting AI applications to member companies of the Chinese Manufacturers’ Association of Hong Kong. This could help address operational pain points, explore new paths for transformation and upgrading, and empower high-quality brands to achieve sustainable growth.

This visit and exchange not only deepened CMA Testing’s understanding of Huazhi Future’s technological strengths and innovative applications, but also laid a solid foundation for future collaboration between the two parties. Both parties look forward to jointly exploring innovative paths for the deep integration of AI technology with the real economy, and jointly embarking on a new chapter in supporting the intelligent transformation of enterprises in Hong Kong and the Greater Bay Area.

About Huazhi Future (Chongqing) Technology Co., Ltd.

Huazhi Future (Chongqing) Technology Co., Ltd. has always been committed to technological innovation and application-specific applications. After years of development and continuous breakthroughs, it has successfully transformed from a traditional “computing power provider” to a full-chain digital system integrator. The company focuses on integrating high-performance computing power, data and algorithm resources. By opening up the full-link chain from basic computing power to application layer scenarios, it builds a smart full ecosystem covering multi-dimensional scenarios such as government, enterprises and consumers, and provides customers with end-to-end customized solutions to meet the G-end security governance such as public security, fire protection, agriculture, forestry and water environment, the B-end needs of large-scale enterprise vertical models and data asset services, and new C-end digital experiences such as digital humans, comprehensively promoting digital transformation and the implementation of intelligent applications.