
On 26 November 2025, the new Toy Safety Regulation (EU) 2025/2509 was adopted in Strasbourg and published in the EU Official Journal on 12 December 2025. It replaces the previous Toy Safety Directive 2009/48/EC and applies directly in all Member States. The goal: greater safety for children and clear rules for the industry. CMA Testing welcomes the new regulation as an important step towards an even higher level of protection for children and greater transparency in the European single market.
Key Changes at a Glance
- Stricter Chemical Controls
Ban on CMR substances (carcinogenic, mutagenic, toxic for reproduction), endocrine disruptors, PFAS (“forever chemicals”), and over 30 bisphenols.
Tougher migration limits for heavy metals and BPA – only technically unavoidable traces are allowed. - Expanded Safety Assessments
All toys must undergo comprehensive checks for chemical, mechanical, electrical, fire, hygiene, and radiation safety. - Digital Product Passport (DPP)
Every toy must include a Digital Product Passport (e.g., via QR code) with CE marking, safety data, and traceability information. - Regulation of Connected Toys & AI
Toys with microphones, cameras, or AI features are subject to additional assessments under the AI Act, Cyber Resilience Act, and Radio Equipment Directive. - Obligations for Online Marketplaces
Platforms must ensure CE marking, safety warnings, and DPP visibility.
Implementation Timeline
- Entry into force: 20 days after publication (early January 2026).
- Full application: from 1 August 2030 – with a transition period of 54 months.
What Does This Mean for Manufacturers?
| Area | Actions |
|---|---|
| Product Development | Review materials, eliminate banned substances, comply with new limits. |
| Safety Processes | Expand testing, integrate new risk categories. |
| Digital Infrastructure | Build systems for creating and integrating DPPs. |
| E-Commerce | Update product listings with CE marking, warnings, and DPP access. |
| Supply Chain | Align with manufacturers, importers, and conformity assessment bodies. |
Opportunities for the Industry
- Build trust: Transparency and safety as a competitive advantage.
- Act early: Avoid bottlenecks and costs by adapting now.
- Drive innovation: Develop safer materials and smart compliance solutions.
How can CMA Testing help you with the new toys regulation?
- We are an ISO 17025 accredited lab. We can provide testing in compliance with harmonized standards referenced in Regulation (EU) 2025/2509
- Technical file support, test plan and test protocol preparation
- Safety assessment support for physical, chemical, electrical, and microbial safety-related risks
- Testing support for wireless and connected toys
- Inspections and factory audits
- Digital product passport preparation support
Act now:
If you place toys on the EU market, now is the time to:
- map your product portfolio;
- evaluate chemical and digital risks; and
- prepare for the Digital Product Passport and the updated documentation requirements.
To find out more about compliance for toys, do not hesitate to contact.
| Contact us | Phone | |
| Clara Chu | clarachu@cmatesting.org | 0755 8835 0808 – 8031 |
| Yuki Zheng | yukizheng@cmatesting.org | 021-64330500-338 |