What is Amazon DV (Direct Validation)?
Recently, to ensure product safety and compliance, Amazon has required that all toys category products must undergo Direct Validation (DV) through Amazon-recognized Testing, Inspection and Certification (TIC) bodies. This requirement covers major Amazon sites in the United States, Canada, and Europe.
Under this policy, sellers can no longer upload compliance documents by themselves. Instead, test results are submitted directly to Amazon by TIC laboratories. Failure to complete validation, or results showing non-compliance with Amazon’s policies, may lead to product removal or delisting.
In this high-standard, time-sensitive compliance model, testing services are no longer a “supplementary step,” but a critical process integrated into the entire product launch workflow.
Since Amazon sets strict entry requirements for TIC partners, only laboratories with proven expertise and strong performance capabilities are selected. CMA Testing is proud to be recognized by Amazon as a qualified TIC laboratory to provide DV (Direct Validation) services, a testament to our commitment to compliance excellence and testing quality.
CMA Testing – Your Compliance Partner for Amazon
As an Amazon-recognized TIC laboratory, CMA Testing provides:
- Comprehensive toy compliance testing services across multiple categories
- Global regulatory support, including REACH, RoHS, PFAS, CPSIA, FDA
- One-stop technical documentation support (DoC preparation, labeling review, packaging compliance)
- English test reports fully meeting Amazon’s requirements
Whether you are expanding your Amazon business or preparing to launch new products quickly, CMA Testing is your trusted compliance partner. With our professional and efficient services, we help your products enter the global marketplace safely and swiftly.
